Communicating Using New Technology
With the rapid rise in popularity of sites such as Facebook, Twitter, LinkedIn etc, as well as new ways of obtaining information through things like podcasts, businesses have been keen to make use of these new media channels to engage with potential customers and generate sales, particularly those with products aimed at the younger market. With an estimated 1m people a day joining Facebook alone, marketing personnel have been keen to learn how use these new media channels to promote their products.
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